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The apparel collection is available for purchase on and each piece features important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer.
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Both stars appear in the ads, which remind viewers that breast cancer affects people in all zip codes, and offer real-life ways to join the fight, including becoming informed and doing self-breast exams.īoth Stroup and Garth will model pieces from the Ford Warriors in Pink apparel collection in the print ads, which will appear in national publications including People, TV Guide, US Weekly and InStyle.
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To help further aid in the fight, Ford and 90210 have developed a series of print ads featuring Jessica Stroup and on-air sister Jennie Garth. "This tremendously vital issue directly impacts our young female viewers and their families, and in working with Ford Warriors in Pink, we've been able to incorporate it seamlessly into the 90210 storyline in a very organic and powerful way." "The CW is so incredibly proud to partner with Ford Warriors in Pink to help raise awareness and contribute to the fight against breast cancer through this integration with 90210," said Alison Tarrant, Executive Vice President, Integrated Sales and Marketing, The CW. The more people watch, the more we are able to increase awareness and raise funds though our Warriors in Pink program to help find a cure." "Joining forces with 90210 provides a creative way to extend the message and importance of early detection. "This partnership helps broaden the reach for Ford Warriors in Pink by teaming up with a powerhouse network that targets a youthful audience," said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. The PSA will be featured on and /warriorsinpink. Stroup is also featured in a PSA that will air during the Ford Warriors in Pink episode, driving viewers to to find out how they can raise awareness and join in the fight against breast cancer.
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She will be wearing an all-new black Ford Warriors in Pink t-shirt and asking her fellow classmates at West Beverly High to sponsor her in an upcoming Race for the Cure (5K) for breast cancer research, which she will run in her mother's honor. In the December 8 episode of 90210, Silver (series star Jessica Stroup) will become a Ford Warrior in Pink in memory of her mother Jackie Taylor (Ann Gillespie), who succumbed to breast cancer in the November 17th episode of The CW drama. This campaign further solidifies Ford's long standing, 15-year / more than $100 million commitment to Susan G. ET/PT), a broadcast PSA and a series of national print ads.īy joining forces with the only network targeting women ages 18-34, Ford is reaching out to a younger audience with vital messages about breast cancer awareness and the importance of early detection. The partnership consists of several initiatives in the fight against breast cancer, including a special episode airing December 8 (8:00-9:00 p.m. and Burbank, Calif.) � Ford Warriors in Pink is partnering with The CW Network's 90210 to drive breast cancer awareness by reminding viewers that breast cancer affects people in all zip codes. The partnership consists of several initiatives in the fight against breast cancer, including a special episode airing December 8.įORD WARRIORS IN PINK MOVES INTO THE CW NETWORK'S 90210 TO REACH YOUNGER WARRIORS IN THE FIGHT AGAINST BREAST CANCER Ford Warriors in Pink Moves Into the CW Network's 90210 to Reach Younger Warriors in the Fight Against Breast Cancer